
Wednesday, April 30, 2008
In Public Intrest of "Ramados"
Being a Fevicol fan
The Fevicol campaigns over the years have resulted in making it a 'numero uno' brand in a segment dominated by unbranded, unorganised, low involvement and low cost products. Two key drivers have made Fevicol a power brand - a continuously innovative approach to own 'bonding' and retaining the Indian flavour in the communication with a touch of humour. Today, Fevicol owns the territory of bonding seamlessly. From the physical aspects of the word to the metaphorical manifestations - 'Fevicol is Bonding and bonding is Fevicol' in the mindspace of people at large.
Fevicol "Egg"
Fevicol "Boy"
Fevicol "Aliens"
Fevicol "Egg"
Fevicol "Boy"
Fevicol "Aliens"
Fevicol "Shadow"
The reason I am very interested in Fevicol ads is that it makes me feel that they bring the best to the advertising.
Its not just one of them is good, in fact there is no campaign by Fevicol which has not made a considerable impact.
Its not just one of them is good, in fact there is no campaign by Fevicol which has not made a considerable impact.
Fevicols best
One of the most intelligent ads with the flavour of India. This one from Fevicol started off the series of most immaculately made advertisements.
O&M work, with recognition in Cannes, the Abby's and Asia Pacific Adfest.
O&M work, with recognition in Cannes, the Abby's and Asia Pacific Adfest.
Labels:
bus,
cannes,
fevicol,
Ogilvy and Mather,
rural
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