The Fevicol campaigns over the years have resulted in making it a 'numero uno' brand in a segment dominated by unbranded, unorganised, low involvement and low cost products. Two key drivers have made Fevicol a power brand - a continuously innovative approach to own 'bonding' and retaining the Indian flavour in the communication with a touch of humour. Today, Fevicol owns the territory of bonding seamlessly. From the physical aspects of the word to the metaphorical manifestations - 'Fevicol is Bonding and bonding is Fevicol' in the mindspace of people at large.
Fevicol "Egg"
Fevicol "Boy"
Fevicol "Aliens"
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